If you have a prior background in a relevant business field, Curtin’s Master of Marketing will advance your expertise in marketing and can help you achieve your specific career goals.
In this course, you'll apply critical and analytical thinking to modern global marketing challenges. Key topics covered include marketing communications, strategic branding, consumer behaviour, digital and social media marketing, research, analytics and user experiences. The course culminates in an independent research project that explores contemporary industry problems and challenges.
There are advanced level course units in digital advertising, big data analytics and consumer biometrics, reflecting some of Curtin's areas of research excellence. Through the selection of course units, you can specialise in luxury branding or digital marketing.
The course is industry-focused and designed to prepare you for professional success. You’ll interact with industry professionals through work integrated learning and guest lectures.
There are opportunities to learn in-demand skills through a suite of industry tools in Curtin’s unique learning spaces, including The Agency - our social media command centre, as well as our cutting-edge biometric research facility.
Please refer to the handbook for additional course overview information.
Study fully online with edX
You can now also choose to study the Master of Marketing fully online through our partnership with edX, giving you the flexibility to study while working, in a full-time or part-time capacity at a pace that suits you. You’ll interact with other students from all over the world, so you can grow your professional network and gain a deeper international perspective.
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